When Julia Parchimowicz invited us to collaborate on the rebranding of Cantourage, a leading European medical cannabis company, we were eager to take on the challenge. Established in 2019, Cantourage has quickly become a pioneer in the medical cannabis industry, facilitating the rapid and cost-effective entry of global producers into the European market. Our task was to revamp their visual identity to reflect their innovative spirit and robust growth.
Cantourage, headquartered in Berlin and publicly listed. Specializing in producing and distributing high-quality cannabis flowers and medicinal products across Europe, Cantourage facilitates global producers' entry into the European market efficiently through its "Fast Track Access" platform, ensuring adherence to the highest pharmaceutical standards.
Our primary goal was to create a visual identity that not only stands out in the competitive medical cannabis market but also resonates with Cantourage’s values of quality, innovation, and accessibility. The redesign of the logo and visual system aimed for simplicity, distinctiveness, and easy recognition.
Drawing inspiration from Cantourage’s mission to innovate and lead in the medical cannabis sector, the new visual identity is fresh, bold, and modern. We utilized clean lines and vibrant colors to symbolize growth, interconnectedness, and the dynamic nature of the company and its partnerships.
Fresh Logo: Designed a modern and distinctive logo that captures Cantourage's commitment to quality and innovation. The logo incorporates an organic floral form, symbolizing natural growth and the company's dedication to organic principles in cannabis cultivation.
Comprehensive Visual Identity: Developed a cohesive visual identity system that resonates with the company’s mission and values.
Key Visual Elements: Created impactful visuals for various platforms to ensure a consistent brand image.
Brand Guidelines: Compiled a detailed brandbook to guide the application of the new visual elements.
Stationery Design: Crafted professional and cohesive communication materials including letterhead, business cards, and pitch decks.
Illustrative Elements: Crafted unique illustrations that highlight Cantourage’s diverse product offerings and market segments.
Web Presence: Revamped the website to provide an engaging and user-friendly experience.
Packaging Design: Developed functional and aesthetically pleasing packaging designs, tailored specifically for medical use, ensuring compliance with regulatory standards.
Social Media Strategy: Implemented a visual system for social media to enhance online presence and engagement.
The new visual identity has been warmly received, providing Cantourage with a professional and cohesive brand image that supports their market leadership and growth ambitions. Enhanced website functionality and packaging design have improved user engagement and satisfaction, while the revamped social media strategy has increased online visibility and interaction.
Our collaboration with Cantourage showcases how strategic design can significantly enhance a brand’s presence and perception. By focusing on boldness, coherence, and innovation, we have created a visual identity that not only meets Cantourage's immediate needs but also positions them for sustained growth and success.
For more information about Cantourage and their groundbreaking work in the medical cannabis industry, visit their website.
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Design – Mikołaj Sałek, Paulina Wiczanowska, Zuzanna Zamorska-Wegner
Strategy & Art Direction – Julia Parchimowicz / parchimowicz.com
Project manager – Miko Lewandowski
Photos – Tim Breuning
Building brand worlds you want to live in.
Feel free to contact us: +48 883 595 268 hello@workshop91.com
